New Product from the South Devon Chilli Farm

26th January 2010

We are very pleased to announce a new product this month - Bhut Jolokia Chilli Sauce in our new 100ml bottle.  Please find a downloadable pdf point-of-sale and product announcement sheet here:
 
http://www.southdevonchillifarm.co.uk/info/downloads/doc_download/26-bhut-jolokia-sauce-information-sheet
 
The South Devon Chilli Farm have responded to customer demand for even hotter products by announcing their new 'Extreme' range:
"We are always being asked 'What is your hottest sauce?'; our new ‘Extreme’ range is for people who like REALLY HOT sauces."
 
The Bhut Jolokia (pronounced ‘Boot Jol-ok-ee-er’) chillies used to make this sauce are the worlds hottest - plenty of heat and plenty of flavour.
 
Short history of the Bhut Jolokia Chilli
In the year 2000, reports were received from Assam in India of  a new, very hot chilli. This new chilli was called the  Bhut Jolokia and was reported as being twice as hot as the previous record holder, the Red Savina Habanero.
 
These initial reports were treated with a lot of scepticism in the chilli community. It took a trial carried out in 2005 by the Chilli Pepper Institute (CPI) to convince people that this chilli was the new king. In this trial, the CPI measured the Bhut Jolokia at over 1million Scoville Heat Units making it the hottest chilli ever by a considerable margin!
 
The flavour of the Bhut Jolokia is very similar to that of Habanero chillies - most people liken the flavour to tropical fruits.
 
The Bhut Jolokia Chilli Sauce is available now, and in a new 100ml bottle. More 'Extreme' products will be announced shortly. All 'Extreme' range products will feature the Skull and Crossbones symbol to warn the unwary that demand respect and should be used sparingly!
 

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